Fractional CRO & Executive Revenue Partner | Consult MWM
Fractional CRO, Chief Sales Officer, or SVP of Sales for seven-figure founder-led B2B companies. Selective executive partnership, not outsourced selling.
Executive Revenue Partnership for Founder-Led B2B Service Companies
When Growth Still Runs Through the Founder
At seven figures, most founder-led companies have already proven they can win. The constraint is that the founder is the revenue system.
You hold the critical relationships. You close the largest deals. You make the calls that move revenue, and you’re the escalation point when a deal stalls, a client needs attention, or the business needs direction.
That model has a ceiling, and more headcount doesn’t raise it. A new rep can’t take over decisions that still belong to you, and a consultant’s slide deck doesn’t change who the business depends on.
What raises it is executive revenue leadership: someone with the authority to set strategy, install operating discipline, align sales and customer success, and build a customer lifecycle that runs without you at the center.
That’s the role Consult MWM fills. As your fractional CRO, I work alongside you to build the systems, structure, and leadership needed to win, retain, and grow customers, and to move key relationships and decisions off your plate without losing momentum.
What Changes When Revenue Has Executive Leadership
You don’t need another consultant handing you a slide deck. You don’t need a quota-carrying rep who lacks the authority to change how the business runs.
You need an executive partner with the mandate to build your revenue organization and the accountability for the results.
Real authority. Real ownership. Shared risk.
What a Fractional CRO Builds
Sustainable growth isn’t a process problem. It’s a leadership problem, and solving it takes the right structure, discipline, and executive accountability.
As your fractional CRO, I build:
- Revenue strategy: a clear focus on your market position, ideal customer profile, and growth objectives.
- Operating discipline: consistent, repeatable execution across sales and customer success.
- Full visibility: into pipeline, forecast accuracy, customer health, retention, and expansion.
- One customer journey: sales, delivery, and customer success aligned from first conversation to long-term partnership.
- Leadership structure: accountability systems that steadily reduce founder dependency.
The goal isn’t to remove the founder from growth. It’s to build an organization where growth doesn’t depend on any single person.
Is a Fractional CRO Right for Your Company?
This is built for founder-led B2B service companies at seven figures, where the founder is still the main seller, the main relationship holder, and the final call on revenue decisions.
It’s likely a fit if:
- You’re on every important deal. Large opportunities stall without you.
- Key clients expect you, not your team. The relationships, and the retention, live with you.
- Your forecast is a gut feel. You can’t say with confidence what closes next quarter or which clients are at risk.
- You’ve hired, but it hasn’t stuck. You have reps or account managers, but no one with the authority or structure to run the function.
- You want to lead the business, not manage every part of it. Your time is the scarcest asset, and the business still needs it to execute.
It’s not the right fit if you want sales execution without giving up strategic authority, expect results without operational change, or aren’t willing to transition key client relationships over time. I’m selective about who I work with, and I’ll say so before any engagement begins.
How a Fractional CRO Engagement Works
As your fractional CRO, I become part of your leadership team: part-time in hours, full-time in authority and accountability. I don’t advise from the outside. I set the strategy, lead the execution, and own the results alongside you.
I work directly with you and your team to build the revenue and customer success systems your business needs, and to move key decisions and client relationships off your plate without losing momentum.
The aim is a revenue organization that runs without either of us at the center.
Founder Resources
Recommended reading for founders navigating the transition beyond founder-led sales.
When Founder-Led Sales Stops Working: The Moment Every Growing Business Reaches
Learn the seven signs that your business has outgrown founder-led sales and how to build a scalable sales organization without sacrificing the momentum that got you here.
How to Build a Scalable Sales Organization
Learn the leadership, systems, and sales infrastructure required to build a scalable sales organization that can grow beyond founder-led sales..
Do You Need a Fractional VP of Sales?
Learn when a Fractional VP of Sales is the right investment, the problems they solve, and how to know if your business is ready.
The Hidden Cost of Founder Dependency
Founder dependency doesn't just limit growth. It impacts leadership, decision-making, team development, and the long-term value of your business.
How to Improve Sales Forecasting
Accurate sales forecasting isn't about predicting the future. It's about building a sales process that gives founders confidence in what's actually happening inside their business.
Build a Repeatable Sales Process
A repeatable sales process creates consistency, improves forecasting, and helps growing businesses scale without relying on the founder to drive every important sale.
Has Your Business Outgrown Founder-Led Sales?
Discover the common signs that your business has outgrown founder-led sales and why recognizing them early can help you scale without losing momentum.
When to Hire Your First Sales Leader
Hiring your first sales leader isn't about replacing the founder. It's about building the leadership needed to scale your business without slowing growth.
What Leaders Are Saying
“If there is no process established, Ken is not afraid to suggest repeatable and scalable process options that drive an initiative forward.”
Founder, SPR Advisory
Worked alongside Ken on a shared client engagement.
Fix the process before funding the growth. At Prescription Aesthetics and Wellness, we built the sales process and operational foundation before any money went into advertising. The relationship continued well beyond the initial engagement.
Client engagement: Owner/CEO, Prescription Aesthetics and Wellness
“Ken possesses the critical ability to analyze an organization’s sales processes, recommend nuanced improvements, and underscore the significance of measurable success metrics.”
Chief Commercial Officer, canibuild
Led Ken as VP of Global Sales while Ken served as Director of US Sales at previous company
“His ability to serve as a sales leader was instrumental in driving more than 6X revenue growth and earning Inc. 5000 recognition twice.”
Founder/President, OppGen Marketing
About Ken Hogan, Fractional CRO
Ken Hogan is a fractional CRO and the founder of Consult MWM, where he partners with founders of seven-figure B2B service companies to build revenue organizations that don’t depend on the founder.
He has spent nearly three decades in B2B sales and customer success, starting as a frontline seller in MSP and enterprise sales and moving into executive roles over the last decade. He served as VP of SMB Sales at OppGen Marketing, a national boutique digital marketing agency, during a period of 6X revenue growth and two Inc. 5000 appearances, and currently as VP of Sales and Customer Success at Ancient Technology, a global software development and nearshore staffing firm.
Ken works where sales, customer success, and operations meet, closing the gap between winning a customer and keeping one. He takes on a small number of clients at a time and will tell you in the first conversation whether he thinks it’s a fit.
Start With a Strategic Conversation
Book 45 minutes to work through your most critical revenue constraint. You’ll leave with a clear view of whether your business has outgrown founder-led sales, and I’ll tell you candidly whether I’m the right person to help.
This conversation is for founders of seven-figure B2B service companies who are ready to change how revenue is led.
Consult MWM
Fractional CRO & Executive Revenue Partner for Founder-Led B2B Companies
Helping seven-figure founders build revenue organizations that keep growing without them at the center.
Services
- Fractional CRO, Chief Sales Officer, or SVP of Sales
- RevOps & Revenue Infrastructure
- Sales Leadership & Team Development
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